ANOMALY PRESS RELEASE: Oasis Skateboard Factory presents their annual “The Youth are Revolting: A Pop-Up Shop”
Event Information
Date: Friday, January 29th, 2016
Time: 7:00-10:00pm
Location: Anomaly Office (46 Spadina Avenue, Suite 200)
About Oasis Skateboard Factory
Oasis Skateboard Factory is an alternative high school program for at-risk youth where students earn credits by running a skateboard and design company. Part of the Toronto District School Board, OSF is run by teacher Craig Morrison. Craig believes that real-life, hands-on experience is far more valuable to these students than theory-based learning. Since their inception 7 years ago, OSF has seen a 95-100% pass rate per semester, which is an exceptional success rate for students who may otherwise not have earned their high school education.
Learn more on their blog: http://oasisskateboardfactory.blogspot.ca/
The Anomaly/OSF Partnership
The Anomaly/OSF partnership is an innovative business program that began in September 2013. Through mentorship and collaboration, students work with the team at Anomaly to create and build their own, unique skateboard brands. Each semester, students visit the Anomaly office on a monthly basis, where they meet one-on-one with mentors to collaborate and craft their brand vision, logo, and merchandising/marketing strategy. The students then take this information away and build their own branded skateboards/longboards/miniboards and accompanying merchandise (such as tees, stickers and patches).
About the Pop-Up Shop
The annual event, titled “The Youth are Revolting: A Pop-Up Shop”, marks the official public launch of the 2016 OSF student brands. Each student will be showcasing (and selling) their uniquely branded skateboards and accompanying merch. The event will also feature the release of a shop deck collaboration with renowned illustrator Kevin Lyons. Admission is free. Merchandise can be purchased with cash only.
